# HubSpot Integration
Connect Document360 with HubSpot to align your documentation with your marketing and CRM workflows.
Overview
The HubSpot integration lets you embed knowledge base content in HubSpot campaigns, track documentation engagement alongside CRM data, and power self-service experiences for leads and customers.
Prerequisites
- A HubSpot account (Marketing Hub or Service Hub recommended)
- Document360 project admin access
- HubSpot API key or OAuth connection
Setup Steps
- In Document360, go to Settings → Integrations → HubSpot.
- Click Connect HubSpot.
- Log in to your HubSpot account and authorize the connection.
- Map your Document360 project to the relevant HubSpot portal.
- Configure sync preferences.
- Click Save.
Features
- Article Embedding – Embed knowledge base articles in HubSpot emails and landing pages.
- Contact Activity Tracking – See which articles a contact has viewed in their CRM timeline.
- Chatbot Integration – Surface knowledge base articles in HubSpot chatbot conversations.
Use Cases
- Reduce onboarding friction by sending new customers targeted documentation links.
- Track which docs prospects view before converting.
- Automate follow-up emails when contacts read specific articles.
Best Practices
- Tag articles by customer segment to deliver personalized content.
- Use HubSpot workflows to trigger doc-based nurture sequences.
- Review contact-level doc engagement data to prioritize content improvements.
Summary
The HubSpot integration bridges documentation with marketing and sales, enabling smarter customer engagement through relevant knowledge base content.