# Mixpanel Integration
Use the Mixpanel integration with Document360 to track user interactions and analyze documentation engagement with event-based analytics.
Overview
Mixpanel is a powerful product analytics platform that lets you track specific user actions. When integrated with Document360, you can build detailed funnels and retention analyses for your knowledge base.
Prerequisites
- A Mixpanel account
- Your Mixpanel Project Token
- Document360 project admin access
Setup Steps
- Log in to Document360 and go to Settings → Integrations → Mixpanel.
- Toggle the Enable switch.
- Enter your Mixpanel Project Token.
- Click Save.
Mixpanel will begin capturing events from your documentation site.
Events Tracked
| Event Name | Description |
|---|---|
page_view |
User viewed an article |
article_search |
User performed a search |
feedback_submitted |
User submitted article feedback |
link_clicked |
User clicked an internal/external link |
category_navigated |
User browsed a category |
Analyzing Data in Mixpanel
- Log in to your Mixpanel project.
- Navigate to Events to see raw event data.
- Use Funnels to track conversion paths through your documentation.
- Use Retention to see how often users return to the knowledge base.
- Build Dashboards to monitor key documentation KPIs.
Best Practices
- Define key documentation metrics (e.g., search-to-article conversion rate).
- Use Mixpanel cohorts to segment users by documentation behavior.
- Monitor search queries that return no results to identify content gaps.
Summary
The Mixpanel integration gives you granular, event-level insight into how users navigate and interact with your documentation, helping you make data-driven improvements.