# Segment Integration
Connect Document360 with Segment to unify documentation analytics data with your broader customer data platform.
Overview
Segment acts as a central data hub, collecting events from Document360 and routing them to your preferred analytics, marketing, and data warehouse destinations.
Prerequisites
- A Segment account
- Your Segment Write Key
- Document360 project admin access
Setup Steps
- Log in to Document360 and navigate to Settings → Integrations → Segment.
- Toggle the Enable switch.
- Enter your Segment Write Key.
- Click Save.
Document360 will begin sending events to your Segment source.
Events Sent to Segment
| Event | Properties |
|---|---|
Page Viewed |
Article title, URL, category |
Search Performed |
Query string, result count |
Article Feedback |
Feedback type (positive/negative), article ID |
Link Clicked |
Link URL, article context |
Routing Data to Destinations
Once events are in Segment, you can forward them to:
- Google Analytics – for web traffic analysis
- Amplitude – for product analytics
- Mixpanel – for event-based analytics
- BigQuery / Redshift – for data warehousing
- Braze / Customer.io – for marketing automation
Use Cases
- Combine documentation engagement data with product usage data.
- Build a 360-degree view of customer journeys that include documentation touchpoints.
- Trigger onboarding emails when users view specific getting-started articles.
Best Practices
- Use Segment's Schema to enforce consistent event naming and properties.
- Enable Segment Protocols to validate incoming documentation events.
- Use Personas to build audiences based on documentation behavior.
Summary
The Segment integration makes Document360 a first-class source in your customer data stack, enabling powerful cross-platform analysis and personalization based on documentation engagement.